Pay Per Click (PPC)

You have complete control over your budget. The cost is split into two parts: 1) Ad Spend: The money paid directly to the platform (Google, Microsoft) for clicks. 2) Management Fee: Our fee for managing and optimising the campaign. We will suggest the precise minimum Ad Spend required to generate meaningful data and achieve your profitability goals during the free audit. 

PPC offers the fastest visibility in digital marketing. Your ads can be live and generating traffic within 24-48 hours of launch. However, genuine, profitable results, where we achieve optimal Return On Ad Spend (ROAS) and low Cost Per Acquisition (CPA), typically take 4–6 weeks of continuous monitoring, testing, and data-driven optimisation.

You can, but you'll pay a "learning tax." Google's platform is complex and designed to spend money quickly. Our expertise ensures you avoid common pitfalls like poor Quality Score (which drastically raises costs) and broad keyword matching. We guarantee precision in account structure and bidding that converts your ad spend into profit, not just traffic. 

We go beyond simple clicks. Success is measured by core revenue metrics: Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Conversion Rate. Our transparent reporting connects your ad spend directly to profitability, ensuring you have clear, actionable data on your campaign's true ROI. 

Quality Score is Google's rating (1–10) of your ad's relevance. It's crucial because a higher Quality Score directly leads to lower Cost Per Click (CPC) and better ad position. We focus on improving your Quality Score through relevant ad copy, tightly themed ad groups, and optimised landing pages to gain a competitive advantage on price.

We specialize in high-intent paid search across Google Ads and Microsoft Advertising (Bing). We also integrate with shopping platforms and manage display/video network campaigns as dictated by your strategy, ensuring your budget is focused on channels that deliver the highest measurable commercial intent.