ZE Digital Privacy Policy

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Last Updated: 01 November 2025

ZE Digital LTD (“we”, “our”, “us”) is a UK-based digital marketing agency specialising in PPC, paid social, organic social, and email marketing services.

We are committed to protecting your personal information and being transparent about how we collect, use, and store your data. This Privacy Policy explains how we handle personal data when you visit our website (https://zedigital.co.uk), use our services, or contact us.

We comply with:

• The UK General Data Protection Regulation (UK-GDPR)
• The Data Protection Act 2018

Legal Name: ZE Digital LTD

Website: https://zedigital.co.uk

Registered Address: 124 Hardys Road, Bathpool, Taunton, TA2 8FD

Data Protection Contact: info@zedigital.co.uk

We may collect the following types of personal data when you interact with us:

• Name, Email address, and Phone number.
• Business name and Current Website URL.
• Any information submitted via contact forms, free audit requests, or newsletter subscriptions.

• Technical Data: IP address, browser type and version, device information, and time zone setting.
• Usage Data: Pages visited on our site, time spent on pages, and referring website.

When working with clients, we act as a Data Processor on your behalf (the Data Controller). In this capacity, we may access, store, or process:

• Advertising account data (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Client Email subscriber lists (Klaviyo, Mailchimp, etc.)
• Client CRM and Analytics data
• Campaign performance metrics
• Client provided media assets, including images, videos, graphics, and other creative files submitted for use in marketing campaigns, design work, content production, or advertising. These files may contain personal data (such as identifiable individuals), and are stored securely and used solely for delivering the agreed services

We rely on the following legal grounds under UK GDPR to process your personal data:

• Contractual Necessity: Processing data required to deliver contracted digital marketing services and reporting.
• Legitimate Interests: Responding to enquiries, managing internal administrative records, improving our website, and conducting site analytics.
• Consent: Sending marketing communications, newsletters, or placing non-essential cookies (where applicable).
• Legal Obligation: Compliance with statutory UK data laws, fraud prevention, and record-keeping requirements.

We process your data for the following specific purposes:

• Website and Communication: To respond to your enquiries, provide quotations, and send service information.
• Service Delivery: For implementing, managing, and optimising marketing campaigns, detailed reporting, and analysis on behalf of clients.
• Marketing (With Consent): To send newsletters, updates, case studies, and promotional content if you have explicitly consented.
• Compliance: For administrative record keeping and fulfilling legal duties.

We use cookies and tracking tools to understand how our website is used and to improve our marketing effectiveness. These tools include:

• Google Analytics (GA4)
• Meta Pixel
• LinkedIn Insight Tag
• Cookie banner (for consent management)

Cookies may be used to analyse website performance, track conversions, and remember user preferences. A full Cookie Policy is available separately upon request.

We share data with trusted third parties strictly for necessary business operations. These parties may act as sub-processors:

Marketing & Advertising: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

Email Marketing: Klaviyo, HubSpot, Mailchimp

Hosting & IT: GoDaddy, Google Workspace (cloud storage & email)

Analytics & Reporting: Google Analytics 4

We do not sell, rent, or trade your personal data.

While we focus on serving clients within the United Kingdom and European Economic Area (EEA), some of our third-party processors (e.g., Google, Meta, Klaviyo) may transfer data outside the UK and EEA.

Where this occurs, we ensure your data is protected using appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs)
• UK Addendum's
• Other legally approved adequacy mechanisms

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal or accounting requirements.

• Contact Form Submissions: Retained for 24 months
• Client Files and Project Data: Retained for 7 years (standard for business accounting records)
• Email Marketing Data: Retained until a user unsubscribes or becomes inactive
• Analytics Data: Retained according to platform defaults (usually 26–38 months)

We use reasonable and appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, misuse, alteration, or disclosure. These measures include:

• Secure hosting environments
• Encrypted data storage where applicable
• Robust access control and password protection
• Limiting data access to necessary personnel only

As a resident of the UK/EEA, you have the following rights regarding your personal data:

• Right to Access: To receive a copy of the personal data we hold about you.
• Right to Rectification: To request correction of inaccurate data.
• Right to Erasure ("Right to be forgotten"): To request deletion of your data where there is no good reason for us to continue processing it.
• Right to Object: To object to processing based on legitimate interests.
• Right to Withdraw Consent: To withdraw consent for processing (e.g., stopping newsletter subscriptions) at any time.
• Right to Lodge a Complaint: To raise concerns with the Information Commissioner's Office (ICO).

If you subscribe to our newsletter, you will receive marketing content, updates, and service information. You can unsubscribe at any time using the link provided in the footer of every email or by contacting us directly.

We may update this Privacy Policy occasionally. The latest version will always be available on our website and will be dated at the top of the policy.

For any questions, concerns, or privacy requests related to this policy, please contact us at:

Email: info@zedigital.co.uk